Amazon unveils GenAI-powered Titan Image Generator, but not everyone can use it

At the AWS re:Invent 2023 conference, Amazon unveiled the AI powered 'Titan Image Generator'. The company claims it can help create "realistic, studio-quality images".

Titan Image Generator | AWS Bedrock | Amazon AI image generator

Image of an Iguana created by Amazon's Titan Image Generator. (Image Source: Amazon)

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Amazon recently unveiled its own text-to-image generator during its AWS re:Invent 2023 conference. Dubbed ‘Titan Image Generator’, the company said it is currently available in preview for AWS Bedrock customers.

Similar to Meta’s Llama, OpenAI’s GPT and Google’s Palm large language models, Amazon’s family of AI models is known as ‘Titan’. The tech giant says Titan Image Generator can help make “realistic, studio-quality images” with the company claiming that it already has some guardrails against bias and toxicity.

Unlike popular text-to-image generators, Titan Image Generator does not have a dedicated app and isn’t available on a website either, but is a tool that developers can use to make their own image generator. Amazon says the AI-powered image generator is trained on a diverse dataset but refuses to share information about the same. Apart from creating images from scratch, Amazon’s Titan Image Generator can also help swap backgrounds and do other things.

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The tech giant also seems to be adding invisible watermarks to images generated by the model, with the vice president for generative AI at AWS telling The Verge that it is a part of the commitment the company signed with the U.S. government earlier this year.

He also added that the invisible watermark is not only limited to the metadata of the image. Amazon has also created an Application Programming Interface (API) that allows people to feed an image to check its authenticity. However, since Titan Image Generator is not a consumer-centric product, developers using the platform will be able to choose how they provide the information to users.