AI must serve humanity, not replace it: Experts stress responsible use at Dehradun PR workshop

In his keynote address, Tiwari emphasized, “In this era of rapid technological advancement, it is our collective responsibility to uphold human values.” He added, “While AI saves time, we must be mindful of how we use that saved time.” Encouraging ethical use of technology, he stated, “Before forwarding or sharing any information, it is vital to verify its authenticity, as misinformation can have a negative impact on individuals and society alike… Responsible use of AI is our duty, and there is a growing need to raise awareness about it.”

Dr. Nitin Upadhyay noted, “Every new technology brings challenges, as well as new opportunities and possibilities… we must not become entirely dependent on AI and should maintain our own capabilities… In the field of public relations, AI should remain a supporting tool.”

Vijay Thapliyal added, “While AI can provide almost everything, it cannot replicate emotions, which are unique to humans.”

Technical expert Akash Sharma presented tools such as ChatGPT, Canva AI, and Google Alerts, explaining, “AI is not replacing us but is making our work more effective. Public relations is a people-centric field, and AI helps enhance speed and accuracy.”

Vijarania welcomed all attendees and highlighted the importance of organizing the workshop on the occasion of National Public Relations Day. The event was anchored by Verma.

Among the attendees were PRSI Dehradun Chapter Secretary Anil Sati, Treasurer Suresh Chandra Bhatt, members Sudhakar Bhatt, Vaibhav Goyal, Rakesh Dobhal, Ajay Dabral, Deepak Sharma, Prashant Rawat, Jyoti Negi, Shivangi, Manmohan Bhatt, Sanjay Singh, and Pratap Singh Bisht.