Zee launches first edutainment channel 8216;ZeeQ8217;

Zee Entertainment on Monday announced the launch of first edutainment channel,ZeeQ,which will cater to the needs of children in India.

8220;We have launched ZeeQ,the first edutainment channel,which will cater to the needs of children in the country. It is a step ahead in fostering the curiosity amongst children through fun and entertainment..,ZeeQ will have mix of home produced and acquired content,8221; Zee Entertainment Managing Director and Chief Executive Punit Goenka told reporters here.

The experiences of education division Zee Learn Ltd,which is the fastest-growing education chain of pre-schools and K-12,will come handy to ZeeQ,Goenka said.

ZeeQ will address the educational need gaps through engaging content. The 24-hour channel will be available on leading DTH amp; digital cable platforms as a paid-for channel.

ZeeQ is the 32nd channel from ZEE,which will manage ZeeQ8217;s broadcast operations,while Zee Learn will look after the content and channel management.