Auto major Tata Motors today rolled out the Tata Aria,which the company claims is the country's first ever cross-over car that straddles a sport utility and multi-utility vehicle. The company said the car would shortly be exported to Europe followed by Latin America and Asia. "The car has been designed to be in line with European standards and meets the Euro V emission norms," said Tata Motors Managing Director for India operations P M Telang. "By next year,we will come up with a left-hand drive version of the vehicle (for exports) ," he added at the launch of the six-seater car the price for which will be announced later this evening. However,it is speculated that that it will be tagged in around Rs 15 lakh or even more. Telang further informed that the company would be launching the Aria in Italy,Spain and Poland,where the company is already present. Chief Executive and Managing Director Carl-Peter Forster informed newsmen that the company,the largest auto company in the country and the fifth one globally,would export the vehicle to Latin America and Asia as well. To a question,Forster said,the company is not looking at entering the US market,which he said is the toughest market in the world,and hence would need hefty investment. To another query,he said,by next year,the company would roll out one model of the premium Land Rover from a local assembly unit in the country.
