Rani Mukerji: Star watch

Today we are in one of the best phases of filmmaking. All kinds of films are working,whether it’s a realistic film like No One Killed Jessica, complete entertainers like Singham and Ready, a multiplex film like Zindagi Na Milegi Dobara or a comedy like Golmaal 3. It’s a great amalgamation of directors and actors putting their best feet forward. Just the other day, I was reading how some cops were inspired after watching Singham. Wow! You can make a commercial film like Singham and still have something to say.

Take a film like Black. You don’t expect it to be commercially successful,but it was a huge success. It really redefines what people like to watch today. You never know what they will like,but they are so open-minded about watching different movies. This has made it easier for filmmakers to put aside stereotypes. The characters are becoming more and more interesting,not only in a multiplex movie but even in hardcore commercial films!

It goes without saying that the money will also get better,because when there is a change,everything changes. And in due course,Hindi film stars will get recognised globally. Mr Bachchan,Shah Rukh Khan,Aishwarya Rai Bachchan and Anil Kapoor (who has a role opposite Tom Cruise)—all these are faces that global audiences recognise as Indian stars.

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Big studios will continue to make movies but I don’t see them driving stars,because they can do that only with actors who are new. The kind of business the Khans are doing with their films,I don’t think,anyone can dictate terms to them!

Endorsing multiple brands is definitely going to continue because in India,stars are not just loved,they are worshipped! So they will continue to endorse various products,because there is so much to sell. And that’s not going to change anytime soon.