Philips,in a bid to reiterate its legacy in sound,has launched a new campaign called Feel the Music (FTM) in India. Feel The Music is the India chapter of Philips global Obsessed With Sound (OWS) campaign that underlines the companys obsession with offering solutions that help the listeners feel their music. At the same campaign,Philips also announced Shankar-Ehsaan-Loy as brand ambassadors for the Philips Lifestyle Entertainment category in India. The association is strategic as it brings together representatives from two different backgrounds. Unveiling the campaign,Anjan Bose,Business Head and VP,Consumer Lifestyle,Philips India,said,Shankar-Ehsaan-Loy are a perfect fit as brand ambassadors as they reflect Philips Lifestyle Entertainments values of authenticity,credibility and passion for sound. The association with the trio will strengthen Philips connect with pure sound and help us connect with our target audience better through their music. The categorys new brand ambassadors,Shankar-Ehsaan-Loy commented,Its an honour to be associated with a brand like Philips. We have been associated with Philips as a consumer for years and now being professionally connected to the brand makes us all the more excited. Amitabh Bachchan to endorse Force Motors maiden SUV Commercial vehicle maker Force Motors Ltd has re-entered the passenger vehicle segment with its maiden sports utility vehicle (SUV) Force One. To create awareness about the brand,the company has signed Bollywood superstar Amitabh Bachchan as brand ambassador for the next three years. The announcement was made at a glittering function last week in Mumbai. The actor wil soon be seen in an extensive campaign endorsing the SUV. The Force One SUV,with its Mercedes underpinnings,is expected to priced at '12-14 lakh. Parker Pens associates with Aarakshan Parker Pens,which recently signed Amitabh Bachchan as brand ambassador,has associated with Prakash Jhas latest film Aarakshan and launched a new television commercial. Both Parker and the character that Amitabh plays in this film stand for knowledge,lineage and value. So the fit is perfect, Ganesh Mahalingam,President,Business Operations,Luxor Group said. A co-branded TV campaign has been launched across national channels which blends the brand and film. Prakash Jha,producer & director of Aarakshan,states,Aarakshan and Parker Pens have a strong synergy,thats why we decided to go ahead with this tie-up. These brand values tie in beautifully with the lead character of Aarakshan - the inspiring college principal Dr. Prabhakar Anand. We are happy to be collaborating with Parker Pens.
