With a view to keep pace with the fast-evolving economic outlook,consumer attitudes and preferences in the country,the Media Research Users' Council (MRUC) and Market Research Society of India (MRSI) have jointly launched a new socio-economic classification system. The new SEC will help marketers understand the Indian consuming class and also identify segments that have high consuming potential,MRUC Chairman Lloyd Mathias,who is also the President (Corporate Monitoring) of Tata Teleservices,said. "The new system was necessitated since the market environment as also consumer profiles,preferences and attitude have undergone a sea change over the last three decades," Mathias told reporters here. "The new system would be a true reflection of the actual standing of Indian households," he said. The earlier system was becoming obsolete as the consumer pattern and behaviour is changing,he said. "The new SEC will be more discriminating with sharper identification of the upper-most segment of the society. The new system will help marketers in easy administering and be a common classification for urban and rural India," Mathias said. However,it will take at least another two years for marketers to switch from the old system and adopt the new SEC,he said.
