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This is an archive article published on March 7, 2013

Mahindra 038; Mahindra cars may use 8216;fuel smart8217; technology

Mahindra claims to be first in the Indian market to introduce this tech in passenger vehicles.

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Mahindra amp; Mahindra is optimistic about its new 8216;fuel smart8217; technology used in the new mini-truck Maxximo Plus,claimed to be the first in the Indian market,being introduced in passenger vehicles.

8220;The technology is with us. So,we can,8221; Mamp;M chief marketing officer automotive Vivek Nayer said here today at the launch of the 0.85-tonne payload Maxximo Plus.

8220;However,nothing is decided yet. First,let us see the response to this product Maxximo,then we will decide,8221; he said.

He said that there is a 10 per cent fuel efficiency with this technology in the new version over the previous Maxximo mini-truck.

Nayer said that the entire fuel saving technology developed at a cost of Rs 10 crore is completely indigenous and the company has applied for a patent.

Mahindra has replaced Maxximo model with Maxximo Plus which is added with fuel smart technology that allows customers to choose between higher power and higher mileage option with a simple switch.

Mahindra cumulative sales in the last three years of Maxximo is 1.6 lakh units.

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Nayer said the company has a market share of 33 per cent in sub 2-tonne cargo LCV segment out of the 3.5-lakh-vehicles-a-year market.

 

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