Premium
This is an archive article published on March 7, 2013

Mahindra & Mahindra cars may use ‘fuel smart’ technology

Mahindra claims to be first in the Indian market to introduce this tech in passenger vehicles.

google-preferred-btn

Mahindra & Mahindra is optimistic about its new ‘fuel smart’ technology used in the new mini-truck Maxximo Plus,claimed to be the first in the Indian market,being introduced in passenger vehicles.

“The technology is with us. So,we can,” M&M chief marketing officer (automotive) Vivek Nayer said here today at the launch of the 0.85-tonne payload Maxximo Plus.

“However,nothing is decided yet. First,let us see the response to this product (Maxximo),then we will decide,” he said.

Story continues below this ad

He said that there is a 10 per cent fuel efficiency with this technology in the new version over the previous Maxximo mini-truck.

Nayer said that the entire (fuel saving) technology developed at a cost of Rs 10 crore is completely indigenous and the company has applied for a patent.

Mahindra has replaced Maxximo model with Maxximo Plus which is added with fuel smart technology that allows customers to choose between higher power and higher mileage option with a simple switch.

Mahindra cumulative sales in the last three years of Maxximo is 1.6 lakh units.

Story continues below this ad

Nayer said the company has a market share of 33 per cent in sub 2-tonne cargo LCV segment out of the 3.5-lakh-vehicles-a-year market.

Latest Comment
Post Comment
Read Comments
Advertisement
Express shorts
Termed as GST Bachat Utsav by Prime Minister Narendra Modi on Sunday, the rate rationalisation is meant to leave more disposable income in the hands of people
As GST 2.0 kicks in: what changes for consumers and industry
Explained3 hr ago

The government has introduced significant changes to the GST structure, aiming to lower tax rates for various goods and services. This includes exemptions for Indian bread and health insurance, reduced taxes for beauty and well-being services, and addressing the inverted duty structure. The changes, effective immediately, are expected to boost household spending and encourage investments.

View all shorts
Live Blog

Photos

In pics: From concept supercars to electronic SUV's: Bharat Mobility Global Expo 2025 was all about innovation
In Pics: From Concept Supercars to Electric SUVs – Innovation at Bharat Mobility Global Expo 2025
Top Stories
Eyeing AI data centre boom, India open to encouraging SMR-led nuclear push
India open to encouraging SMR-led nuclear energy push to power AI data centre boom
For Kolkata, the IMD has forecast mostly cloudy skies with light to moderate rain or thundershowers on most days through Panchami.
CitiesUnprecedented rain submerges Kolkata amidst Durga Puja preparations; Metro, train services hit
Ranbir Kapoor’s vaping scene in The Ba**ds of Bollywood lands the show in trouble
EntertainmentNHRC demands action against Ranbir Kapoor, Netflix and Gauri Khan as actor seen vaping in Aryan Khan's The Ba***ds of Bollywood 
A tour of Riddhima Kapoor Sahni's Delhi home
EntertainmentInside Riddhima Kapoor’s lavish Delhi home that looks like a 7-star hotel: 'I have a room in Ranbir-Alia's new Mumbai home, mom Neetu has a floor'
Zach Wilson linked his experience to the impact of recent immigration policy changes, specifically US President Donald Trump’s newly announced executive order imposing a $100,000 fee on H-1B visa sponsors (Representative image/Pexels)
Trending‘Competition vanished overnight’: Ex-Meta employee reveals 88% of team had H-1B visas, calls Trump’s move opportunity for Americans
Dr Samir Dalwai, a noted developmental and behavioural paediatrician, recently explained how AI is affecting children (Representative image/Pexels)
Trending'The worst is about to come': Noted paediatrician highlights dangers of AI for children
Pakistan opener Sahibzada Farhan (L) holds his bat like a gun; pacer Haris Rauf mimics a crashing aircraft, ostensibly referring to his country's air strikes during the recent hostilities with India. (AP)
Sports‘Crashing planes’, gunshots with bat: India-Pakistan game was all except cricket
In a broader perspective, they could be T20I cricket's most destructive opening pair, an irrepressible bond sculpted by friendship and familiarity. Like Langer and Hayden, or Frodo and Sam of JR Tolkein’s Lord of the Rings, or the Woodies in tennis, Flanagan and Allan in music. (AP Photo)
SportsHow Abhishek Sharma and Shubman Gill became T20I's most destructive opening pair
C Raja Mohan writes: On its 80th birthday, and after Trump, a question: Whose UN is it anyway?
OpinionOn its 80th birthday, and after Trump, a question: Whose UN is it anyway?
Termed as GST Bachat Utsav by Prime Minister Narendra Modi on Sunday, the rate rationalisation is meant to leave more disposable income in the hands of people
ExplainedAs GST 2.0 kicks in: what changes for consumers and industry
Zayed Khan on how his family’s lifestyle completely changed soon after the incident
‘You truly see who your friends are…’: Zayed Khan on when his family hit rock bottom after Sanjay Khan’s fire accident; how childhood trauma shapes adult emotions
Additionally, the AI-powered browser keeps track of what you have read, are working on, and are looking at to recommend relevant information.(Image: Perplexity)
TechnologyPerplexity’s Comet browser is now available in India for Windows and Mac users 
Advertisement
Must Read
Sports‘Crashing planes’, gunshots with bat: India-Pakistan game was all except cricket
Pakistan opener Sahibzada Farhan (L) holds his bat like a gun; pacer Haris Rauf mimics a crashing aircraft, ostensibly referring to his country's air strikes during the recent hostilities with India. (AP)
SportsHow Abhishek Sharma and Shubman Gill became T20I's most destructive opening pair
In a broader perspective, they could be T20I cricket's most destructive opening pair, an irrepressible bond sculpted by friendship and familiarity. Like Langer and Hayden, or Frodo and Sam of JR Tolkein’s Lord of the Rings, or the Woodies in tennis, Flanagan and Allan in music. (AP Photo)
SportsParis St Germain and France forward Ousmane Dembele wins 2025 Ballon d'Or
Dembele is the sixth Frenchman to have won the award, with the most recent Ballon d'Or winner from the country being Karim Benzema in 2022. (AP Photo)
TechnologyPerplexity’s Comet browser is now available in India for Windows and Mac users 
Additionally, the AI-powered browser keeps track of what you have read, are working on, and are looking at to recommend relevant information.(Image: Perplexity)
TechnologyAs Trump raises H-1B fees, Amazon, Google, and Microsoft press employees to return to US
After midnight, holders with H-1B visas could not be permitted to return to the country unless they have paid $100,000. (Image: AP)
Trump’s $100,000 H-1B fee jolts India’s IT outsourcing model
After midnight, holders with H-1B visas could not be permitted to return to the country unless they have paid $100,000. (Image: AP)
‘You truly see who your friends are…’: Zayed Khan on when his family hit rock bottom after Sanjay Khan’s fire accident; how childhood trauma shapes adult emotions
Zayed Khan on how his family’s lifestyle completely changed soon after the incident
Advertisement
Buzzing Now
Trending‘Competition vanished overnight’: Ex-Meta employee reveals 88% of team had H-1B visas, calls Trump’s move opportunity for Americans
Zach Wilson linked his experience to the impact of recent immigration policy changes, specifically US President Donald Trump’s newly announced executive order imposing a $100,000 fee on H-1B visa sponsors (Representative image/Pexels)
Trending'The worst is about to come': Noted paediatrician highlights dangers of AI for children
Dr Samir Dalwai, a noted developmental and behavioural paediatrician, recently explained how AI is affecting children (Representative image/Pexels)
TrendingThumb injury treated at Rs 50, American woman hails affordability of Indian healthcare: ‘insurance premiums cost $1-2k per month in US'
Reflecting on the experience, Fischer highlighted three things that stood out to her which are the hospital’s close proximity, the complete lack of wait time, and the incredibly low cost of care (Instagram source: @kristenfischer3/Instagram)
Trending‘Should not promote labor culture’: Mattresses, pillows brought to Flipkart’s Bengaluru office ahead of Big Billion Days, video triggers debate
The Flipkart Big Billion Days 2025 will commence on September 23, offering discounts on electronics, tech, apparel, home and kitchen products, and more (Image source: @markertingwithsim/Instagram)
TrendingInd vs Pak: Indian fans tease Haris Rauf with Virat Kohli chants in Asia Cup 2025, video goes viral
India successfully chased down a target of 172 runs. Abhishek Sharma led the charge with 74 off just 39 deliveries, smashing six fours and five sixes (Image source: @vlp1994/X)
Sep 23: Latest News
Advertisement