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This is an archive article published on October 18, 2012

M038;M,SsangYong jointly developing three engines for global mkt

Mamp;M will put in Rs 4,000 crore while SsangYong will make an investment of Rs 1,500 crore.

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M038;M,SsangYong jointly developing three engines for global mkt
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Auto major Mahindra amp; Mahindra on Thursday said it is developing three new engine platforms,along with its Korean subsidiary SsangYong Motor,which are likely to hit the roads in the next two-three years in markets across the world.

We are looking at joint product development. Currently we are working together to develop three new engine platforms for both Mahindra amp; Mahindra Mamp;M and SsangYong, Mamp;M Chief Executive Automotive Division Pravin Shah said.

Both companies are developing the engines keeping in mind India,South Korea and other markets around the world,he added.

It will take us 24-36 months to develop these engines, Shah said.

He,however,declined to share details such as capacities of the engines or whether these will be fitted in small cars,sedans or sports utility vehicles.

Mamp;M and SsangYong are working on to synergies strength of both the firms. Apart from product development,we are also working on joint global sourcing and utilising global network for products, Shah said.

Talking about the investments,Shah said Mamp;M will put in Rs 4,000 crore in the next three years,while SsangYong will make an investment of Rs 1,500 crore.

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SsangYong Motor today launched SUV Rexton in Delhi,priced between Rs 17.75 lakh and Rs 19.75 lakh ex-showroom.

When asked if separate showrooms would be considered in India for products of the Korean firm to establish the brand,SsangYong Motor Company Executive Vice President Sales and Marketing HQ Johng-Sik Choi said: It may help in having separate showrooms for the brand.

However,we are selling Rexton in Mamp;M outlets as a pilot project. After one year,we will review the sales performance and then we will take a decision accordingly. At present,there is no plan to open separate outlets.

The Rexton is being produced at Mamp;M8217;s Chakan plant in Maharashtra. The third generation Rexton is available in over 70 markets across the world.

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The company has planned to produce initially 5,000 units a year.

 

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