
India8217;s tobacco major ITC has raised the price of its regular-size filter segment cigarette brand Gold Flake Kings GFK by 14.58 per cent to Rs 110 from Rs 96 for a pack of 20 sticks,said more than three vendors.
A company spokesperson did not reply to several requests for comment.
Kotak Institutional Equities in a research report on Tuesday had said their channel sources indicated a likely price increase of 15 per cent for the brand.
The brokerage sees this as a move to create buffer for a potential 10 per cent excise duty increase on cigarettes in the budget for 2012/13.
We highlight that after the price hikes in Classic premium and Wills mid-segment,price increase in GFK is in line with our expectations,the note said.
The regular-size filter segment contributes about 70 per cent of cigarette volumes of the company.
At 12.02 pm,shares were ITC were up 0.37 per cent at Rs 202.90.
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