UPA has a communication problem. It will take more than a new wing in Iamp;B ministry to fix it
The Bureau of New and Concurrent Media,which is being spun off as a wing within the ministry of information and broadcasting to track and troll social media for the government,is a gigantic improvement on the proposal to control it,which the government had embarked upon earlier. However,the government could do much more. It could create a whole new ministry for miscommunication management. That would make a greater political impact than interactive jiggery-pokery that connects only with the Net-connected citizen.
Deafened by echo chambers,the government can no longer hear what it is saying. It can start listening to public opinion only with a hearing aid. The ministrys new wing is a beginning,but it should really try to listen rather than troll sorry,communicate. And if it must speak,let it first explain what concurrent media is.