Could the late and much lamented Steve Jobs have left anything to chance? Obviously not!
A training manual belonging to tech giant Apple,which has detailed do8217;s and don8217;ts of how to be an Apple Genius was leaked online,revealing just how tightly the tech giant controls its staffers8217; interactions with the customers,and crafts its in-store image.
The Genius Training manual,obtained by Gizmodo,lays out a 14-day training program that will turn one from a simple-minded civilian into Apple-approved expert.
No need to mince words: This is psychological training, the New York Daily News quoted Gizmodo,as writing.
The tech blog posted numerous pictures of the inside of the manual,complete with robotic-sounding instructions for how the geniuses should interact with their customers.
Show empathy. Our stores are a happy place 8230; We deepen and restore relationships,we help them discover,we enrich their lives, the manual advises.
According to the manual,Apple also has enlisted strict guidelines on what their geniuses can and can8217;t say,putting a ban on words like 8220;bomb,8221; 8220;crash8221; or 8220;hang8221; while suggesting milder alternatives to describe computer problems,such as 8220;unexpectedly quits.8221;
Gizmodo,in its blog,claims that Apple urges its staffers to follow the Three Fs: Feel,Felt and Found,which works especially well when the customer is mistaken or has bad information, it added.
Apple employees declined to make any comments about the manual.