Gujarat co-ops register 20 growth in milk procurement

The Gujarat Co-operative Milk Marketing Federation,the apex body of dairy cooperatives in the state, has managed to achieve 20 growth in milk procurement in 2012-13.

GCMMF procured and handled 16.6 million kg of milk in the flush winter months last year.

Leveraging on several marketing and technological innovations as well as enhanced distribution reach,the GCMMF closed the year with a turnover of R13,735 crore,18 higher than R11,668 crore achieved in 2011-12. According to a company release,this achievement is over and above the consistent 20 cumulative average growth rate over the last 5 years. In fact,the group turnover of GCMMF and its constituent unions,representing unduplicated turnover of all products sold under Amul brand was R19,100 crore.

GCMMF achieved excellent growth in most of the value-added consumer packs.

In 2012-13,Amul long-life UHT Milk showed an impressive value growth of 53 and sales of Amul Cream increased by 57 in value terms. Amuls innovative milk beverages range showed quantum value growth of 27.

In ghee,its two mega-brands Amul and Sagar together achieved very impressive growth of 31 in value terms. Sales of Amul Butter and Amul Cheese achieved impressive 18 amp; 19 value growth,respectively. Amul Ice-cream created one more milestone with value growth of 21 over last year,further consolidating its position as No. 1 ice cream brand in India. Commenting on the results,Vipulbhai M Chaudhary,chairman,GCMMF said rapid expansion will be the organizations mantra for 2013-14. This enormous growth in milk production was a result of high procurement price paid to farmers,which increased by quantum margin of 63 in the last 4 years. Better returns from dairying motivated farmers to enhance their investments in increasing milk production. He also informed that GCMMF has planned rapid expansion across its entire value chain. Various unions are expanding their respective processing and manufacturing capacities. Simultaneously,GCMMF is also swiftly expanding and strengthening its four distribution highways to ensure that our products reach our loyal consumers in remotest corners of the country, said Chaudhary.

He emphasized that during 2012-13,Amul expanded its distribution footprint to reach 1,200 new geographical markets with addition of 306 new distributors,65 new super-stockists and 900 new sub-stockists. Plan for 2013-14 includes further expanding distribution reach to 700 new markets with addition of more distributors and super-stockists.

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In fact,the organisation plans to add seven new branch offices within the next few months.

Amul further consolidated its status as the largest single-brand retail in the country by adding at least 3 exclusive parlours every day during 2012-13,taking the total tally of its exclusive stores to 7,000. Chaudhary said the GCMMF plans to achieve a turnover of R17,000 crore in 2013-14.