US automaker Ford sees great opportunity for its fuel efficient 8216;EcoBoost8217; engine technology for cars in India,which it considers a key market,a top executive said.
The Detroit-based firm showcased its Ford Edge 2011 crossover,featuring the EcoBoost engine,at the Chicago Auto Show in Chicago.
8220;Customers have embraced EcoBoost technology because of its ability to deliver power and performance with uncompromised fuel economy. The technology has a great deal of opportunity in India,8221; Group VP global product development Derrick Kuzak said on the sidelines of the auto show in Chicago.
He said the technology is 8220;ideal8221; for small displacement engines and will provide 8220;exceptional fuel economy and great performance at the same time.
In the future,ecoboost could be a great technology for India,8221; he added.
Terming India as a 8220;very important and one of the largest growing markets in the world,8221; he said Ford will continue to expand its portfolio in the country.
The firm is 8220;pleased and excited8221; about launching 8216;Figo8217;,its first small car for the Indian market,he added.
8220;Figo fits right in the Indian market in terms of its affordability,8221; he said.
Ford8217;s EcoBoost engine technology,featuring turbo charging with direct injection,was introduced a year ago.