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Journalism of Courage
Facebook has ramped up efforts to get rid of 8220;Likes8221; that aren8217;t from people genuinely interested in giving a virtual thumbs up to pages at the world8217;s leading social network.
8220;We have recently increased our automated efforts to remove Likes on pages that may have been gained by means that violate our Facebook terms8221; of service,the Facebook security team said in a blog post yesterday.
8220;These newly improved automated efforts will remove those Likes gained by malware,compromised accounts,deceived users or purchased bulk Likes.8221;
Facebook has long given members the ability to endorse pages at the social network by clicking on 8220;Like8221; icons.
High numbers of Likes can give 8220;fan count8221; status to pages,particularly those dedicated to brands.
8220;A Like that doesn8217;t come from someone truly interested in connecting with a page benefits no one,8221; Facebook said.
8220;This improvement will allow pages to produce ever more relevant and interesting content,and brands will see an increase in the true engagement around their content.8221;
Facebook expected that less than one percent of the fan count on any given page would be trimmed as a result of the crackdown on 8220;suspicious Likes.8221;
