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This is an archive article published on December 17, 2010

After 8216;Munni8217;,Emami turns to 8216;Sheila8217;

After signing on 'Munni',FMCG firm Emami is turning to cash in on the popular item number 'Sheila ki jawani',to promote its winter moisturising lotion under the Boroplus brand.

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After signing on 8216;Munni8217;,FMCG firm Emami is turning to cash in on the popular item number by Katrina Kaif 8216;Sheila ki jawani8217;,to promote its winter moisturising lotion under the Boroplus brand.

8220;We are using certain portion of the song 8216;Sheila ki jawani8217; and have integrated in such a way that both the brand Boroplus and movie is promoted,8221; Emami Director Harsh Agarwal said.

He said the company has associated with producers of the movie 8216;Tees Maar Khan8217; for the initiative and the new TV advertisement will be on air in the next two days.

8220;We have got the right to use the visual and the song. The ad will be for a short period until the movie is released,8221; he said. The movie is scheduled for release on December 24.

On Tuesday,the company had signed Malaika Arora Khan as the brand ambassador for its pain reliever brand Zandu balm,following the success of the hugely popular item number 8216;Munni Badnaam Hui8217; from the film 8216;Dabangg8217;.

Malaika will endorse the brand for two years and is understood to have paid around Rs one crore for the deal.

 

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