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Journalism of Courage
Aditya Birla Group,Tata Motors and LIC have emerged as top three companies this fiscal,out of 40 leading firms in India,in terms of reputation,as per a study by information and insights provider Nielsen.
As per Nielsen8217;s Corporate Image Monitor 2012-13,conglomerate ITC ranked fourth while IT majors Infosys and Wipro are tied at the fifth spot in the survey that 8220;has been designed to track reputation of leading Indian companies and provide actionable insights that help companies build their
corporate brand8221;.
8220;Aditya Birla Group ABG has emerged 8217;Best in Class8217; across all the six pillars of Corporate Image,8221; Nielsen said in a statement. The six pillars of Corporate Image comprise product and service quality; vision and leadership; workplace management; financial performance; operating style and social responsibility,it added.ABG replaced Tata Motors,which had ranked first in the 2011-12 fiscal,at the top spot for this year.
8220;Tata Motors also shares space with ABG as the 8217;Best in Class8217; for product and service quality and vision and leadership,8221; Nielsen said.In the top ten,Infosys has moved up eight places tonumber five from last year,ITC has moved up four places and is at number four this year.
Reliance Industries occupied the 7th position while,FMCG major HUL at was 8th and Tata Steel was ranked 9th. LIC 3rd and State Bank of India 10th are new entrants on the list.8221;The movement we see in this year8217;s list,comes largely from the new entrants State Bank of India and Life Insurance Corporation of India two public sector units that have been included in the survey for the first time,8221; Nielsen India Executive Director Dinesh Kapoor said.
Their rich heritage,coupled with strong financial health as well as the increasing focus on image building and customer relationship management have pulled them right through to the top ten list for corporate reputation,he added.
The Nielsen Corporate Image Monitor measures reputation of the 40 leading companies in India across sectors and serves as an important indicator of the strength of the corporate brand. It represents the views of 1,790 people from different
walks of life,including policy makers,influence groups,the financial community,investors,corporate peers and the general consumer,across the top seven metros. According to the survey,25 per cent of respondents indicated that Tata Motors is the 8217;Most admired Corporate8217; in India,followed by Aditya Birla Group 17 per cent,Wipro 17 per cent,Infosys 16 per cent and ITC 16 per cent,the Nielsen survey said.
