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Journalism of Courage
Bollywood8217;s Mr Moneybags Vashu Bhagnani says he has landed on a unique strategy which he will put into practice when releasing his next film, Tera Jaadu Chal Gaya. quot;I intend to deal directly with cinema halls when planning my release,quot; Bhagnani says. quot;I will block about a hundred and fifty cinemas across the country via the internet, and eliminate distributors from the release process,quot; he explains.
He said he put the same idea to use during the release of Biwi No 1
Meanwhile, the producer says he has already signed up ten directors who he intends working with soon. Among these is Satish Kaushik who in April will direct a film introducing Tushar Kapoor, son of yesteryears8217; hero Jeetendra. Also, choreographer Farah Khan will make her debut as director for Bhagnani with a Shah Rukh Khan-Hrithik Roshan project. There8217;s also a tie-up with Shekhar Kapur to work on a common film soon. And even as he readies for the release of Tera Jaadu Chal Gaya which will be the Junior Bachchan8217;s second release, the first being JP Dutta8217;s Refugee, he is venturing into television. quot;I think there8217;s a lot of potential to do good work on television,quot; he says, insisting that he8217;s getting into it with a bang.
On the other hand, bright and enterprising Feroz Nadiadwala, whose Hera Pheri is lined up for release, has arrived on a strategy of his own, which he believes, will help generate ample curiosity among filmbuffs. quot;Rarely do Hindi film promos give an idea of what the movie is about,quot; he says. And with pop music videos now looking as good as, if not better than film songs, it has become imperative to offer audiences that extra something, the producer explains.
quot;So with Hera Pheri we have decided to introduce film-based trailors which will suggest what the movie deals with,quot; Nadiadwala explains, revealing that his team has been working on the film8217;s promos for seven months now. quot;Filmmaking is all about packaging now,quot; he says, insisting that one of the factors responsible for the mammoth success of Kaho Naa8230; Pyaar Hai is the film8217;s smart promotional strategy. quot;The trailors of that film gave you a good enough idea what the film was going to be like, so people didn8217;t go in completely unaware,quot; Nadiadwala insists. quot;The only way this business can grow, is by virtue of the new ways one comes up with, for promoting movies,quot; he adds.
Also, Nadiadwala goes on to say that promoting a Shah Rukh Khan or a Salman Khan movie might not require much effort because of their huge box-office popularity. quot;But it is slightly more difficult when your stars have been less successful lately,quot; he says. quot;That8217;s the challenge,quot; he says excitedly. The producer says he didn8217;t leave a single stone unturned in making sure his film8217;s promos did justice to the movie itself. quot;We created them at Namit Malhotra8217;s Prime Focus, where the guys were talented, motivated and willing to try new stuff.quot; And, Nadiadwala says, quot;I think we8217;re on the right track.quot;
