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Journalism of Courage
Gautam Singhania of Raymond Ltd is certainly weaving some fancy dreams. To 8216;complete8217; his brand, he is eyeing at plunging into the seven seas markets in a big way. Singhania wants to take his pret-a-porter designer brand, 8216;Be8217; to the overseas market. The niche clientele brand is not yet proving itself a big hit local venture8217; as yet but perhaps a global user might find it acceptable, reasons Singhania. He has already taken the first leap into the foreign market having opened an outlet in Dubai. Launched just about a year ago, the big problem 8216;Be8217; is still battling is its delivery system. It has had some flaws, since most designers are still novices at handling mass production. Singhania plans to multiply Be stores and also discipline the supply chain in the ensuing months. Currently the designer toll is at 12 but Singhania intends to increase that as well. But selling apparel is not exactly the same game as making top end suiting. Gautam certainly is doing his bit to ensure he gets into the designer persona. His was easily the most buzzing party at Delhi Fashion week. And if getting designers to boogie to his time was the object, it was making that frat pack party with politicians where Singhania showed he8217;d won his spurs all around.
Goel to tame Cal
A Gold Mine
Surender Gupta, the head of the Aerens group of companies is certainly thinking out of the box. This tycoon is all set to bring an exclusive jewellery mall, the first of its kind, to India. He says he has even got the backing from the World Gold Council for this. The Aerens Group one of Delhi8217;s aggressive builders and behind the mushrooms of multiplexes in the city, is also into entertainment, health resorts and property management. This mall is in fact a coming together of a large number of jewellers. Gupta says he is merely providing the infrastructure, but that is of course where his competency lies. This mall would give customers access to jewellery from all regions in India under one roof and to the jewellers and he hopes it also means a world-class retail platform. However Gupta does have the arduous task of making the mall attractive enough for many retailers to jostle alongside their competitors. Gupta claims he has intentions of targeting only a section of the jewellers, namely the very best. The likes of Jhaveri and Cartier are the labels doing the rounds. A gigantic store with 70 shops and 10 outlets is his plan. Now if this sounds suspiciously like a Dubai gold souk, nobody8217;s arguing. Gupta hopes this concept is going to change the face of jewellery shopping in a big way in the country. The tycoon intends to launch this state-of-the-art mall in less than two years from now. But with a bigger store comes greater threat to security. Realising that this could be a big worry in the badlands of Delhi, Gupta has plans of making that aspect also world class. All in all getting India8217;s largest gold jewellery market is certainly giving this tycoon his chance of getting the glitter in the deal.
Dilip Cherian, runs a public affairs firm Perfect Relations. He is an economy watcher and tycoon tracker. None of the people he writes about are his clients. Your insider tales are welcome at dilipcheriannow-india.net.in.
