Ring and bring

Lifestyles in a metro have a frenetic pace all on their own. For the high-flying, double-income couple, managing the whole caboodle at home, office and the market-place is a tough task.

Lifestyles in a metro have a frenetic pace all on their own. For the high-flying, double-income couple, managing the whole caboodle at home, office and the market-place is a tough task. If you8217;re not lucky enough to possess a general dogsbody to run errands for you, the chances of your frothing at the mouth while juggling several roles are very bright indeed.

This is where 8216;deliverance8217; comes in 8212; in the form of a home-delivery system. A perfect niche for entrepreneurs of all kinds. Everything is a phone call away 8212; from swadeshi to videshi, from aerated drinks and ice creams to fast foods of all kinds. The Great Indian Middle Class, that is being eyed covetously by many trading nations, is itself engaged in eyeing the gustatory delights offered by the home-delivery operators.

The food scene, particularly, has the competition hotting up. It is all here, just a tinkle away and ready to be delivered at your doorstep. The leaflets stuck in your mailbox or slipped under the door offer you a bouquet of seductive cuisines accompanied by enticing text. One leaflet, not given to poetic flourishes, had this terse statement in bold red letters: 8216;You Ring, We Bring8217;.

These business savvy entrepreneurs are totally in sync with the new generation. With pagers and mobile phones attended to by dulcet-voiced lasses, they are a perfect example of good public relations. If you happen to be sick, with no 8220;go-fers8221; around, having medicine home-delivered is like an act of mercy. A few far-sighted ones, aware of the windfalls of the information highway, have even set up websites on the internet for home delivery.

Apart from the tangible advantages of home delivery, I discovered some fringe benefits too. An enterprising take-away food joint had printed this curious flyer, which could be a copywriter8217;s inspiration. It listed tariff for its homely, thaali meals of standard, deluxe and executive variety, apart from other exotica.

It also promised to give you a discount if you ordered on a 8216;monthali8217; basis! Superior punning or inferior spellings 8212; take your pick.