Purchasing powerkey to success8217;

MUMBAI, NOV 18 : Noted management guru Prof Arindam Chaudhuri feels that purchasing power is the key to the economic growth. 8220;Economic prosperity for a nation is not about economics alone. For, a nation cannot be run like a department store. No amount of management and marketing techniques can enable corporates to have a more than 10 per cent to 15 per cent growth in their market but the market can be expanded by more than 100 per cent by increasing the purchasing power of the people,8221; says Chaudhuri, Dean, Centre for Economic Research amp; Advanced Studies, IIPM.

Chaudhuri expounded on all this and much more during his workshop on 8220;Theory i8217; Management8221; conducted exclusively for the top management levels in the city recently. Chaudhuri8217;s iconoclastic Theory i8217; Management is all about India-friendly management styles for Indian corporates.