Matinee mantra

A million people at Tirupati; motorcycle rallies across Andhra and campaign songs on YouTube; NRIs pledging crores in support; MLAs and MLCs lining up to defect. The echoes from Chiranjeevi8217;s entry into Andhra Pradesh8217;s politics continue to reverberate across the state and beyond. With identical, stoic, demeanour, TDP8217;s Naidu and Congress8217;s Moily have insisted that the state8217;s politics is unlikely to change 8212; and even if it were to change, it would be the other party that suffered. Yet neither will have forgotten that Naidu8217;s father-in-law, N.T. Rama Rao, launched the Telugu Desam in March 1982 and was chief minister within 10 months.

Why did he succeed? Why is it possible that Chiranjeevi might repeat that feat? Why is it that instead, in the North, filmi glamour simply does not translate into enduring political power? The conventional explanation rests on ever so slightly offensive stereotypes 8212; such as the assumption that, in the South, they view cinema as a mystical, quasi-religious activity. This is overly simplistic. Yes, NTR made a name for himself in mythological movies, especially portraying avatars of Vishnu; but it was as an avatar of Andhra nationalism that he swept to power. There was nothing mystical about M.G. Ramachandran8217;s success; that he used the DMK8217;s own propaganda against it, using his screen image to represent the Tamil masses against Karunanidhi8217;s coalition of insiders, is explanation enough. Sivaji Ganesan, in comparison, never quite clicked as a political leader, mainly because he diluted his on-screen brand by taking on somewhat less conventional roles.

Thus film stars can make the leap to political success at the state level if they have already articulated the aspirations of an ethnicity or group without a champion. Hindi cinema is unlikely to articulate such aspirations 8212; it would not be as fruitful commercially. It seems that Bollywood is indeed more national than regional; at any rate, no particular region can identify sufficiently with its stars to provide them with political power. And what of Chiranjeevi? Unless he builds coalitions like MGR or NTR did, he will just be the Best Newcomer of the Year.