Launchpad

Mentholatum

MUMBAI — Mentholatum India has launched its flagship brand `Deep Heat – Pain Relief Cream’. Deep Heat is the only non-greasy, non-staining pain relief cream available. The specialist cream has a deep penetrating action that relieves pain caused by backaches, muscle aches, sprains and arthritic pain. Deep Heat is available at all chemist outlets in two pack sizes-25 gm jar priced at Rs 25 and 30 gm tubes priced at Rs 28.

Godrej Hi Care

MUMBAI — Godrej Hi Care Ltd has introduced the Good Knight 12-hour mat. The main feature of this product isthat the mat has 50 per cent more life than the regular mats and therefore the kit lasts for a period of 12 hours. This will primarily benefits the growing consumer need for a mosquito mat which works from sunset to sunrise. Good Knight 12 hour mat is competitively priced at Rs 49 for a pack of 30 mats against the regular mats which are prices at around Rs 43 for a pack of 30s.

Bajaj Electricals

MUMBAI — Bajaj Electricals Ltd has launched a new ceiling fan throughout India called Bajaj 2001. The 16-pol sturdy motor — with higher durability, less motor noise and efficient low voltage performance aspects – enhances its engineering features, a company statement said.

Calida AG

MUMBAI — Natural Textiles Ltd has announced the launch in Mumbai its exclusive range of inner wear and home wear. The company is a venture between Calida AG of Switzerland and Phulchand Export Ltd with a 50:50 equity participation.

Vam Organics

MUMBAI — Vam Organics Chemicals, the leading adhesivemanufacturing in India and makers of the Vamicol adhesives, has launched Vam-Bond 2001. This reflects the company’s strategy to identify a particular market segment and slot Vam-Bond 2001 as a specialist adhesive.