India Post gets a new logo

In the past few months, the core processes have been overhauled in 50 post offices, a number which is set to rise to 450 by the end of the year. The interiors of the post offices have also undergone a change. The existing logo of India Post was designed in 1995 with the help of the Indian Institute of Technology, Bombay. The department says that the need for a change was felt because of the rapid transformation in the Indian economy and the need to create a newer and more energetic feel for India Post.

The earlier logo was characterised by straight lines, while the new one has a more fluid feel to it. The effect of the wings on the logo has remained unchanged so as to ensure some continuity. 8220;We worked in collaboration with Ogilvy and Mather, and a number of staff- officers and others and designed it,8221; said M S Bali, Chief Postmaster General, Maharashtra Circle.

The construct of the logo is meant to signify India Post carrying emotion across physical distances, and the colours are post office red and orange. Red symbolises the traditional association with post office, along with passion, power and commitment, while orange communicates hope, joy and happiness.