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Grey sells

As the anticipation for 20088217;s last release, Ghajini, mounts, it once again reiterates the audience8217;s love for bad boys.

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Bad boys here to stay

As the anticipation for 20088217;s last release, Ghajini, mounts, it once again reiterates the audience8217;s love for bad boys. Aamir Khan, who plays the lead in the forthcoming release, goes on a killing spree after his love interest Kalpana8217;s Asin Thottumkal murder. Despite the violent streak of revenge, Khan8217;s character, Sanjay, is already being touted to be one of the most memorable in this year. And while Abhay Deol8217;s character in Oye Lucky! Lucky Oye! 8212; that of a thief 8212; follows closely behind, the simpleton Suri Shah Rukh Khan of Rab Ne Bana De Jodi is already nearly forgotten as images of a hulky Aamir in action rule all media. Early 2008 also saw similar characters in leading films like Sarkar Raj and Tashan where the heroes had less in common with gentlemen. The year clearly belongs to heroes who bear their shades of grey like a badge. Filmmakers say the success of such a hero lies in the fact that they share much with the common man. 8220;Increasingly, the audience needs heroes who reflect the greyness in them. Characters like Lucky represent a mix of helplessness and ability, which the viewers identify with. After all, cinema is merely a reflection of the times,8221; explains Oye Lucky! director Dibaker Bannerjee. Onir8217;s Sorry Bhai also touched upon the taboo topic of falling in love with the 8220;brother8217;s fianceacute;8221;, which, in conventional cinema, was a social crime. 8220;Earlier, sisters-in-law were equated with mothers. But Sorry Bhai acknowledges the possibility of such a situation that can happen with anybody, without passing a judgment. This is why the film gained acceptance,8221; says Onir. Yuvvraaj, on the other hand, used the concept to promote the film. The promos showed the lead character Deven Salman Khan describe himself as mad, arrogant and stubborn 8212; 8220;in short, a bad boy8221; 8212; and it went down well with the common man who embodies and understands these characteristics. How else would one explain the success of the Dhoom series? Or the popularity of Saif Ali Khan in Omkara. After a decade-long struggle in the industry, the actor finally established himself through a character that8217;s not only a goon but also the worst of the lot. Director Sanjay Gadhvi of Dhoom and Kidnap, however, has an interesting take. While he acknowledges the charm that the not-so-ideal heroes yield, he also feels the 8220;audience8217;s excitement for the anti-hero is because they get double the worth on a single ticket8221;.

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