Express cast-your-vote campaign picks up speed

On The Indian Express8217;s campaign, Gautam Mukherjea, GM Marketing, said quality of life can be improved if we choose the right leaders.

8216;8216;In this election, the 18-23 age group is critical. It8217;s to remind them of their responsibilities that this campaign has been launched,8217;8217; said Samar Halarnkar, Resident Editor, The Indian Express Mumbai.

Ad man Gerson da Cunha talked of the citizens8217; charter he would circulate among the people soon. 8216;8216;We are proud to be part of this campaign,8217;8217; he said.

Using shots of people from all walks of life, at their farms, factories and institutions, the campaign includes messages from musicians like Shankar, Ehsaan and Loy who have also lent the music, Shweta Vijayan Miss India Earth 2003 and Ami Vashi Miss India World 2003.