Condom ringtone for HIV/AIDS awareness

The National AIDS is also using the ad, with tagline 8220;Jo Samjha Wohi Sikander8221; the one who understands is a winner, to promote condom.

Speaking about the unique initiative, Creative Director of the BBC World Service Trust, Radharani Mitra said, 8220;Ringtones have become such personal statements that a specially created condom ringtone seemed just the right vehicle to define its user as a sensible person.8221;

The original ringtone can be downloaded in India by SMSing 8220;CONDOM8221; to 5676787 or from condomcondom.org.