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This is an archive article published on October 8, 2004

Cola major in ‘minor’ trouble

It's a huddle PepsiCo India should have avoided. The soft drink major put out a TV ad featuring the Indian cricket team being served drinks ...

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It’s a huddle PepsiCo India should have avoided. The soft drink major put out a TV ad featuring the Indian cricket team being served drinks by a boy who seems to be about 10 years old. The company is being accused of ‘encouraging child labour’.

Yet again, a cola company lands in court. Sometime back, the Supreme Court had fined both Pepsi and Coca Cola India for defacing rocks in Himachal Pradesh with their slogans.

Dragging Pepsi to court this time are Uma and Bhupal Rao, who have filed a public interest litigation (PIL) in the Andhra Pradesh high court.

Subsequently, the division bench comprising justices B. Sudharshan Reddy and K.C. Bhanu issued notices to Sourav Ganguly and Sachin Tendulkar, who acted in the film. Notices have also been issued to the government, Advertisement Standards Council of India (ASCI), BCCI and Sony Entertainment Television. When contacted, an ASCI spokesperson said it has had no interaction in this matter.

The court directed those concerned to immediately suspend telecasts.

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