‘Career catfishing’ is the newest workplace trend

It highlights a growing shift in how younger generations view traditional corporate structures. Many young professionals are unapologetically prioritising their needs, even at the expense of workplace conventions.

What drives Gen Z workers to adopt behaviours like ‘career catfishing’?

Gurleen Baruah, organisational psychologist and executive coach at That Culture Thing, tells indianexpress.com, “While research points out that behaviours like ‘career catfishing’ and ‘ghosting’ are becoming more common among Gen Z workers, it’s important to remember that these actions aren’t a universal trait of the generation. Instead, they reflect broader societal shifts and circumstances that shape their approach to work and corporate culture.”

For one, she says, there’s a noticeable trend where some Gen Z workers skip Day 1 of a new job or leave without notice, which can be seen as a way of asserting their autonomy. “In some cases, this behaviour feels like a form of ‘revenge’ for how they’ve been treated during the hiring process.”

Asserting autonomy doesn’t mean disregarding mutual respect or burning bridges — it means balancing personal needs with thoughtful actions. (Source: Freepik)

Economic pressures play a big role too, Baruah notes. With rising unemployment and job market uncertainty, many Gen Z workers feel compelled to take the first offer that comes their way, even if it’s not a great fit. “Later, when they find something better aligned with their skills or values, they’re quick to make the switch. It’s not about a lack of loyalty — it’s about navigating a challenging job market and doing what feels right for their career,” she states. 

Another layer to this is communication. Growing up in a world dominated by tech has made digital interactions second nature for Gen Z. But this comfort with tech often comes at the cost of traditional conflict resolution skills. It’s easier to ghost an employer than have an uncomfortable conversation about why the job isn’t working out. 

How can job seekers balance asserting their autonomy with maintaining professionalism during the hiring process?

Baruah explains, “Just as good citizenship involves respect, accountability, and fairness, professionalism during the hiring process calls for similar behaviour. Asserting autonomy doesn’t mean disregarding mutual respect or burning bridges — it means balancing personal needs with thoughtful actions.”

Instead of ghosting an employer, she suggests having the courage to engage in difficult conversations. If you’ve changed your mind about a job offer or need more time to decide, communicate openly. “Accountability and ownership of your decisions reflect well on your character. If the situation involves a mistake on your part, don’t hesitate to apologise — it demonstrates maturity and integrity.”

Remember, bridges you burn today might be the opportunities you miss tomorrow. “Maintaining professionalism ensures that even if a role doesn’t work out, you leave a positive impression. Being a corporate citizen isn’t just about your career now — it’s about building a reputation that serves you well in the long run,” Baruah concludes.