Soft power: Czech designer makes ‘Zelenskiy pillows’ to help Ukraine

“Many people, mostly of the fair sex, see him as some kind of a sex symbol, so I got the idea to make a pillow which would look like he is actually in their bed,” designer Tomas Brinek told Reuters.

 

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Brinek, who runs a satirical Instagram channel called TMBK which has more than 540,000 followers and usually pokes fun at politicians, said his limited edition of hand-made pillows has
attracted more than 2,000 orders and raised some 420,000 crowns ($18,900) for a charity helping Ukrainians affected by the war.

“The idea was really a bit of a joke but there is this serious side that the profits can do some good for Ukraine,” Brinek said, adding that he now planned to make another batch because of strong interest.

 

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The Czech Republic has sent tens of millions of dollars worth of aid to Ukraine and has so far taken in some 270,000 refugees, mostly women and children, fleeing the war.

Thousands of people have been killed and more than 3 million have fled to neighbouring countries since Moscow launched what it calls a “special military operation” in Ukraine on Feb. 24.

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