Akshaya Tritiya 2023: Things to keep in mind when buying gold jewellery

Talking about the importance of buying gold on this auspicious occasion, Baruni Verma, Founder and CEO, Starkle said, “Gold is a precious metal that has been treasured by humans for thousands of years and investing in it can be a wise decision for those looking to protect their wealth. However, it’s important to approach buying gold with caution and consideration.”

Further, Cherry Sahni, Co-founder and Creative Head of Diamondtree elucidated that there are certain things to keep in mind when buying gold, such as:

Purity: Gold jewellery is typically alloyed with other metals for durability, so it’s important to check the purity of the gold before buying. Look for hallmarks or certifications that indicate the gold’s purity level, such as 24K (99.9 per cent pure), 22K (91.6 per cent pure), or 18K (75 per cent pure).

Pricing: Gold prices can fluctuate, so it’s crucial to stay informed about the current market rates before making a purchase. Compare prices from different jewellers and ensure that you are getting a fair price based on the prevailing market rates.

Authenticity: Be cautious of counterfeit gold jewellery, especially when buying from unknown sources. Always buy from reputable jewellers or certified sellers to ensure that you are getting genuine gold.

Design and craftsmanship: Consider the design and craftsmanship of the gold jewellery to ensure that it meets your preferences and expectations. Look for well-crafted pieces with good finishing, sturdy clasps and secure settings for gemstones.

Return and exchange policies: Check the return and exchange policies of the jeweller before making a purchase. It’s important to know the terms and conditions in case you need to return or exchange the jewellery due to any issues.

Latest jewellery trends

Gold jewellery is an investment that can last a lifetime if it is taken care of properly. (Source: Freepik)

Explaining the same, Sahni said, “Jewellery inspired by nature, such as floral motifs, leaf patterns and animal motifs, are gaining popularity as it brings a touch of the outdoors into your jewellery wardrobe.”

She further said that personalised jewellery allows you to express your individuality and create unique pieces that are meaningful to you. “Whether it’s a pendant, a birthstone ring, a nameplate bracelet, a customised engagement ring or a coordinate necklace, incorporating personalised jewellery into your style is a surefire way to stay on-trend while adding a personal touch to your accessories collection.”

Adding to this, Verma said, “In recent years, we’ve seen a rise in sustainable and ethically sourced materials such as recycled gold and lab-grown diamonds. Additionally, dainty and minimalist jewellery continues to be popular with delicate chains and small, understated pendants.”

“Vintage-inspired jewellery is also making a comeback with designs reminiscent of the Art Deco and Victorian eras,” she continued.

Gold jewellery is an investment that can last a lifetime if it is taken care of properly. To ensure the longevity of your gold pieces, it is essential to take some precautions.

Here are a few ways to take care of your gold jewellery, as per the experts

Cleaning: Regularly clean your gold jewellery using a mild jewellery cleaner or warm soapy water to remove dirt, oils and residue. Avoid using harsh chemicals or abrasive materials that can damage the gold or gemstones.

Storage: Store your jewellery separately in a soft cloth or a jewellery box with compartments to prevent scratches or tangling. Avoid storing your valuable jewellery in humid or damp conditions as moisture can cause tarnishing or discoloration.

Wearing: Avoid wearing jewellery while swimming, exercising or doing household chores that involve chemicals or rough handling. Remove your gold jewellery before applying perfume, lotions or other beauty products that may contain chemicals that can react with the gold.

Maintenance: Inspect your jewellery regularly for any loose stones, clasps, or signs of wear and tear. Get it professionally cleaned and polished periodically to maintain its shine and luster. Consider getting your gold and diamond jewellery insured to protect against loss, theft or damage.

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