Australia social media ban on users aged under 16 kicks in: Why it could trigger a global crackdown

The Australian approach differs significantly from India’s. Here, the data protection framework states that tech companies offering services to those under 18 years will have to seek consent from parents. India’s framework also prohibits behavioural tracking and targeted advertising to children. It has been notified but is yet to come into effect.

Australian govt’s rationale

According to the Australian government, the restrictions aim to protect young people from “pressures and risks” that users can be exposed to while logged in to social media accounts. These come from design features that encourage them to spend more time on screens, while also serving up content that can harm their health and wellbeing. A government regulator, through a survey, had earlier found that more than half of young Australians have faced cyberbullying on social media platforms.

The regulation has left Big Tech scrambling, as all of them have publicly opposed the law, while maintaining that they will comply with it. Local reporting suggests that Meta has already started deactivating accounts of users under the age of 16. While the law does not penalise young Australians who try accessing social media after its enforcement, platforms which fail to block them risk fines of up to $33 million.

To be sure, the Australian government has excluded dating websites, gaming platforms and AI chatbots from the law, even as the latter has recently come under the scanner for allowing children to have “sensual” chats. Apart from tech companies, the Australian Human Rights Commission has also said a blanket ban on social media for under-16s may not be the “right response”, as it could curtail their right to free speech.

Which platforms are covered?

From December 10, Facebook, Instagram, Kick, Reddit, Snapchat, Threads, TikTok, Twitch, X and YouTube will be required to take reasonable steps to prevent Australians under 16 from having accounts on their platforms. The Australian government may revisit the list depending on the evolving situation, and if young users rush to other platforms that are currently not covered.

Australia had initially granted YouTube an exemption from the ban, citing educational value, but reversed this in July 2025 after a key regulator found it was the most cited platform for harmful content exposure among kids.

More generally, age restrictions will apply to social media platforms that meet three specific conditions: the sole purpose, or a significant purpose, of the service is to enable online social interaction between two or more end-users; the service allows end-users to link to, or interact with, some or all of the other end-users; and the service allows end-users to post material on the service.

Under-16s at risk

According to the government, being logged into a social media account increases the likelihood that under-16s will be exposed to pressures and risks that can be hard to deal with, exposing them to cyberbullying, stalking, grooming, and harmful and hateful content. These come from social media platform design features that encourage them to spend more time on screens, while also serving up content that can harm their health and wellbeing. An Australian online safety regulator found that a large percentage of children in the country had experienced harmful content online. (see box)

How have tech firms reacted?

While companies are complying with the law, they resisted its implementation during the consultation phase.

YouTube said that as the law requires kids to use the platform without an account, “it removes the very parental controls and safety filters built to protect them — it will not make kids safer on our platform”. Meta called the law “inefficient” and said it will “fail to achieve its stated goals of making young people safer online and supporting those who experience harm from their use of technology”.

Snap said disconnecting teens from their friends and family doesn’t make them safer, but may push them to less safe, less private messaging apps. X said that it was concerned about the potential impact the law may have on the human rights of children and young people, including their freedoms of expression and access to information.

How does it compare to India?

While India does not have a law specifically to regulate the use of social media platforms by children, under the Digital Personal Data Protection Act, 2023, tech companies are required to implement a mechanism for collecting “verifiable” parental consent before processing personal data of children, even though it does not prescribe a particular technical measure to collect such consent. As per India’s law, a child has been defined as an individual below the age of 18.

The law also directs companies to not process personal data of children in cases where it could cause any detrimental effect on the well-being of a child, and not tracking or engaging in behavioural monitoring or targeted advertising directed at children.