Heeramandi viewership: Sanjay Leela Bhansali’s Netflix show records a drop in second week, scores 8.5 million views in 12 days

Heeramandi viewership: Sanjay Leela Bhansali's show started strong, out-performing word-of-mouth hit Baby Reindeer in the first week. However, unlike Baby Reindeer, which gained momentum over time, Bhansali's show experienced a decline in viewership.

Sanjay Leela Bhansali's Heeramandi is not a fair representation of the tawaifs

Sanjay Leela Bhansali's Heeramandi is streaming on Netflix.

Sanjay Leela Bhansali’s debut streaming series, Heeramandi: The Diamond Bazaar, failed to show an improvement in viewership in its second week. Heeramandi remained the second most-watched non-English series on Netflix during the week of May 6 to May 12, retaining its number two position. However, there was a slight decrease in views. In its first week, the show garnered 4.5 million views, while in week two, it scored 4 million views. The Spanish crime thriller The Asunta Case topped the list with 5 million views. Heeramandi’s total run time is seven hours and 19 minutes.

So far, Bhansali’s show has 8.5 million views and 62.3 million hours watched in 12 days. In its second week, the series is trending in the top 10 in 32 countries. It has claimed the number-one spot in India, Pakistan, Bangladesh, UAE, Saudi Arabia, Sri Lanka, Oman, Bahrain, Morocco, Mauritius, Maldives, Qatar, and Kuwait. Major series typically tend to register an increase in viewership in their second weeks.

The Great Indian Kapil Show, which premiered in March, continued under-performing. The first episode, featuring Bollywood actor Ranbir Kapoor and his family, only had 2.5 million viewers. After that, the viewership kept dropping, and the show slowly started descending on Netflix’s Top 10 list.

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The Roast Of Tom Brady was the most-watched English show last week, with 13.8 million views. Baby Reindeer started strong with 2.6 million views but quickly became a hit, reaching 13.3 million views in week two, 22 million in week three, 18.6 million views in week four and 11.4 million in week five.

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Netflix’s most watched series is Wednesday, with 252,100,000 views in its first three months of release. Stranger Things 4 is next with 140,700,000 viewers in three months. DAHMER: Monster: The Jeffrey Dahmer Story attracted 115,600,000 viewers in three months. Following suit are shows like Bridgerton: Season 1, The Queens Gambit and The Night Agent season 1, among others.

Heeramandi stars Sonakshi Sinha, Manisha Koirala, Aditi Rao Hydari, Sanjeeda Shaikh, Richa Chadha, Sharmin Segal, Fardeen Khan, Taha Shah Badussha, Shekhar Suman, and Adhyayan Suman, among others, in pivotal roles. The series follows the lives of courtesans and noblemen in pre-Independence Lahore, and has received mixed reviews.

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