10 years later, Dhanush’s 3 shocks the trade by setting box office on fire in Telugu states

The Telugu version of Dhanush's 2012 movie 3 was re-released in theatres to a rousing reception on the occasion of filmmaker Kasthuri Raja's birthday.

3 stars Dhanush and Shruti Haasan in the lead roles.

The audience’s response to the box office is becoming increasingly unpredictable. At a time when brand new movies with big star cast face trouble bringing in decent footfalls, old movies seem to be setting cash registers ringing without breaking a sweat. The Telugu version of Dhanush’s 2012 movie 3 was re-released in theatres today on the occasion of Dhanush’s father, filmmaker Kasthuri Raja’s birthday, and it has surprised trade pundits.

Kasthuri Raja production 3 marked the directorial debut of Aishwarya Rajinikanth. The film generated massive hype worldwide before its release, thanks to the sensational “Why This Kolaveri Di” number. After the song was leaked before its official release, it went viral online, putting Anirudh Ravichander on the map. However, the response that the movie got at the box office didn’t match the success of “Why This Kolaveri Di.” At the time, 3 was said to have tanked at the box office. The film’s Telugu version couldn’t maintain a steady run even during its opening weekend.

Also Read | Box office prediction: Ranbir Kapoor-Alia Bhatt starrer Brahmastra to beat Aamir Khan’s Dangal collection in south India?

However, the re-release of 3 has delivered completely new results. “#3Movie creates history as majority of the Theaters today reported Housefull across the Telugu states. Not an ordinary feat!!!!,” tweeted Vamsi Kaka, who is the media coordinator for many celebrities in the Telugu film industry.

Story continues below this ad

Videos of the audience celebrating the movie in packed theatres have surfaced online. “@dhanushkraja’s #3Movie Telugu version has been re-released in theatres today on the account of the producer’s birthday, and it has already seen more than 150 houseful shows since morning what a surprise! This will surely be a major boost for the star’s upcoming #SIR!,” tweeted film journalist Siddarth Srinivas.

“In a Major shock to almost everyone in the Trade,@dhanushkraja & @shrutihaasan’s #3Movie is reporting Housefuls at severe places today for its Re-release this Morning in AP & TS! Even the remaining shows bookings are Good for Today,” posted AndhraBoxOffice.com.

.@dhanushkraja‘s #3Movie Telugu version has been re-released in theatres today on the account of the producer’s birthday, and it has already seen more than 150 houseful shows since morning 😳🔥 what a surprise!

This will surely be a major boost for the star’s upcoming #SIR! pic.twitter.com/3aIGNIHh4t

— Siddarth Srinivas (@sidhuwrites) September 8, 2022

In a Major shock to almost everyone in the Trade, @dhanushkraja & @shrutihaasan’s #3Movie is reporting Housefuls at severe places today for its Re-release this Morning in AP & TS! Even the remaining shows bookings are Good for Today. @ash_rajinikanth @anirudhofficial pic.twitter.com/kuRQrdpMRk

— AndhraBoxOffice.Com (@AndhraBoxOffice) September 8, 2022

#3Movie creates history as majority of the Theaters today reported Housefull across the Telugu states. Not an ordinary feat!!!! @dhanushkraja @anirudhofficial @ash_rajinikanth @shrutihaasan pic.twitter.com/ElBipBjzXG

— Vamsi Kaka (@vamsikaka) September 8, 2022

Not TN , Not a new movie.. Celebrations @ Hyderabad for #3Movie ( Re Release) Today.. Craze 🔥#NaaneVaruvean @dhanushkraja pic.twitter.com/l9z4SYzJLI

— VɑɑTHI ツ (@Dharun__Offl) September 8, 2022

Showtime: #3movie housefull 😎@dhanushkraja @shrutihaasan pic.twitter.com/qv3efRziAC

— sam 🐳 (@s_____sam____) September 8, 2022

3 tells the tragic story of a young couple and the life-shattering consequences of mental illness. Besides Dhanush, the film stars Shruti Haasan and Sivakarthikeyan. The movie was first released on March 30, 2012.

Click here to follow Screen Digital on YouTube and stay updated with the latest from the world of cinema.

Tags:
Dhanush

bengal protest against r g kar rape and murder case

Police lathicharge protesters to halt march marking year since R G Kar rape and murder

Cities1 hr ago

Protests erupted in Kolkata and Howrah as demonstrators marched towards the West Bengal state secretariat in a rally called by the parents of a junior doctor who was raped and killed. Leader of the Opposition Suvendu Adhikari joined the rally, which was met with police clashes. Despite attempts to stop them, protesters vowed to get justice and the police closed bridges for safety measures.

View all shorts

More Entertainment

Entertainment Sitaare Zameen Par: If you need Aamir Khan to manipulate you into being a good person, maybe you're beyond redemption