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Aman Gupta says ‘apni whiskey pi ke aaya hai kya’ to Shark Tank India pitcher’s Rs 300 crore valuation for liquor brand
Shark Tank India 4: A young founder of a whiskey brand left the entire panel of 'sharks' impressed with his knowledge and business acumen, but struggled to find investment at a Rs 300 crore valuation.
Aman Gupta in a still from Shark Tank India 4.A young founder from Delhi pitched his liquor brand, Woodsmen Himalayan Whiskey, on the recently concluded fourth season of Shark Tank India. His ask of Rs 1.5 crore at 0.5% equity left the entire panel of ‘sharks’ stunned. Reacting to his Rs 300 crore valuation, Aman Gupta joked, “Apni whiskey pi ke aaya hai kya (Are you high on your own supply)?” The founder said that he has hit Rs 125 crore in gross revenue in just three years of operations, and that he’s targeting revenue of Rs 80 crore this year. The ‘sharks’ were incredibly impressed with the numbers.
Vineeta Singh, however, asked to know which SKU is the highest-selling. The founder said that the Himalayan whiskey, which he is currently focusing on, contributes only 10% of the total revenue. The remaining 90% comes from a cheaper type of whiskey. He explained that the premium product was launched recently, and that Indian consumers associate the Himalayas with purity, which immediately makes it stick in their minds. Vineeta appreciated this thought-process, but backed out of the deal, saying that it remains to be seen if the premium version has a market at all.
Kunal Bahl called him a ‘stellar founder’, but said that he generally invests in companies that are at an earlier stage, because he takes a bigger chunk of equity and provides his assistance for a longer period of time. Kunal was amused when the founder admitted that he was on Shark Tank primarily to promote his brand and ‘kick-start’ his next round of funding. He backed out of the deal, as did Azhar Iqubal, who said that he doesn’t have the necessary knowledge in the field of alcohol. Aman Gupta said that the alcohol business is risky, and that he isn’t ready to take risks on it yet. He backed out as well.
Ritesh Agarwal was impressed with the founder, like the others. He said that he would’ve invested in him had he belonged to literally any other industry. “I don’t understand this market at all. I have no knowledge about whiskey-making. I don’t even have any knowledge about whiskey-tasting. But I have a weakness for convincing entrepreneurs. If you belonged to any other industry, I’d be chasing you with a cheque. As an entrepreneur, I’d love to help you, but as an investor, I’m out,” he said, even as the founder tried to convince him that he doesn’t need to be a whiskey drinker to be a part of the company. Ultimately, he left with no deal.
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