Shark Tank India’s Aman Gupta reveals he shut down 5 companies before boAt: ‘Jo aap marketing seekh ke aate ho…’

“Maine nahi socha, aur bas company start kar di. Confidence and over-confidence me fark aa jata hai. Badi team and badi office bhi liya, par competition bohot zyada tha. And office and team ko manage karne me mere dimag zyada jata tha rather than the business. So I learned that first make a good product other things will fall into place eventually. Aaj mera office is like college ki canteen, I have learned frugality (I did not think too much, and there is a difference between confidence and over-confidence. I opened up a big office, hired a huge team, but all my energy was spent managing that instead of focusing on the product which we were trying to sell. Today, my office looks and feels like a college canteen).”

Aman then said that business schools everywhere cannot teach what one learns while working the job. He looked back at the time he began his dream of opening a company and said one day he wishes to pen a book wherein he will put in all his knowledge he has gathered over the years.

“boAt was established when I turned 36. I started with dad at 23, and I learnt a lot of things. I think I should write a book called ‘What they don’t teach you at Indian business schools.’ Jo marketing seekh ke aate ho and jitna use karni padti hai, wo bohot alag hai. Jitna aap gir ke seekh sakte ho na, utna aap kisi aur cheez se nai seekhte, aur main bohot seekha hun apne failures se” (The marketing that you learn at business schools, and the one which you actually have to use in real life are very different from each other. What you learn from failures, is something that cannot really be taught),” Aman concluded.

Aman Gupta is currently seen as a judge on Shark Tank India 2, alongside Namita Thapar, Vineeta Singh, Amit Jain, Anupam Mittal and Peyush Bansal. The show airs every Monday-Friday at 10 pm on Sony TV.