The actor also has interesting parts in Shatir, Bombay Velvet and Saat Uchhakkey
By Geety Sahgal
Marketing lessons for Abhay Deol
Abhay Deol, who has turned producer with One By Two, concedes that he is adept, when it came to raising money, taking production decisions and act without throwing any starry tantrums on sets. “But the real learning is happening now, during the marketing and release of a film. I know how to make a film, but I am clueless about marketing a film. People are saying that One By Two is a dramedy, a slice of life, a romcom, but being someone who has always stayed away from putting things in a box, I am now being asked to do just that and sell a film. When making a movie you can be who you are, but when selling the movie you cannot be who you are. It’s difficult. I now understand a producer’s dilemma,” said Deol.
Briefcase
Shahid Kapoor registers Gandi Baat title
Shahid Kapoor, who is the new action hero on the block, has become synonymous with the words Gandi Baat; thanks to the popularity of the song which had the actor doing some fabulous dance moves in R… Rajkumar. Kapoor will now be registering the title and buying it for himself, as he would like to use the title for his own film in the future. The actor confirmed that he is keen on buying the title soon, so that he can star in a film titled Gandi Baat, as the audience connects him to those words very easily now. But in case it doesn’t work out and someone else wants to make a film with the same title, Kapoor won’t mind giving away the title.
Riteish to explore international market
After the success of Balak Palak that dealt with the topic of sex education, producer-actor Riteish Deshmukh is all set to reach out to an even more wider audience for his next film titled Yellow. According to a source, “Riteish and his unit are planning to take Yellow to several international film festivals to create awareness about Marathi cinema.” Yellow deals with children with special needs and learning disabilities, will be released with sub-titles. Directed by Mahesh Limaye, the film stars Upendra Limaye, Aishwaraya Narkar, Usha Nadkarni and Mrinal Kulkarni.