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Going with the trend of creating games around movies, Udupi-based 99games has tied up with Yash Raj Films (YRF) to release Sultan: The Game on Google Play. Versions for iOS and other operating systems will be released soon.
“The release of Sultan: The Game has further cemented our relationship with Yash Raj Films. We’ve attempted to do something different this time with Sultan: The Game. We’ve opened up pre-registrations for the game and have seen a tremendous response so far” said Rohith Bhat, CEO, 99Games. “Sultan: The Game by itself will not disappoint consumers and will put their nimble fingers to test” he added.
Also read: Sultan music review: A losing battle
Salman Khan has also tweeted out a link to the game.
Manan Mehta, Vice-President of Marketing and Merchandise at Yash Raj Films, said YRF is very particular when it comes to partnerships and firmly believes that film-themed games are not just another avenue to market our film. “We treat games as a massive opportunity to engage with cinemagoers as well as widen our audience base. In 99Games, we found a strategic partner who understands this ideology and can bring to table their expertise. Sultan: The Game is one of the best developed film-themed games to have come out and will allow the audience to step into the shoes of the titular character.”
‘Dhoom:3 The Game’ by 99Games was the most downloaded Indian game.
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