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White skin-u girl-u girl-u,Girl-u heart-u black-u Eyes-u eyes-u meet-u meet-u,My future dark. Why this Kolaveri Kolaveri Kolaveri di? Either these lines are being played and replayed on YouTube,or updated as Facebook statuses.
This new song,officially released a week ago,is part of Tamil film 3,directed by Aishwarya R Dhanush,superstar Rajinikanths daughter. His son-in-law Dhanush has sung the song; he also stars in the film with Shruti Hassan. Ever since its launch,the song has gone viral on the web with over 20 lakh hits on YouTube already.
The song details the story of youngsters who have been ill-treated in love. First-time music director of the movie,21-year-old Anirudh Ravichander,says,We have deliberately used the line I am sing song… soup song. Soup is slang in Tamil for boys who have been unlucky lovers. In fact,even now we do not have a lyrics sheet for the song,it was sung on the spot and we forgot to write it down! We knew that down South,the song would be a hit but we never imagined it would scale so high.
Dhanush sang the song with just two breaks. We had to take those breaks because we were laughing uncontrollably, says Dhanush. The movie is being produced by
Rajinikanths daughter,his son-in-law is singing the song and Kamal Hassans daughter is acting in it. How much bigger can it get? asks Ravichander.
The song has raised expectations of the album,scheduled to release in mid-December. Phones have been ringing non-stop and more than anything people are just laughing. There is a lot of pressure to ensure that the other songs of the film are as good, adds Ravichander.
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