Canadian film director James Camerons sci-fi epic Avatar has won a number of trophies at the inaugural Lumiere Awards. The movie was awarded for best Live-Action 3D Feature,best 3D character (Neytiri,played by Zoe Saldana) and achievement for marketing 3D content,among others,at the 3D Societys first annual ceremony at Graumans Chinese Theatre in Hollywood on February 23,reports the Daily Express. The prizes were accepted by Avatar star Giovanni Ribisi on behalf of the filmmakers. Pixars family favourite Up was named the Best 3D Feature,while Imax's Under the Sea 3D was selected as the best documentary. Brendan Fraser was also honoured with the 3D Talent award for performing in and producing Journey to the Centre of the Earth.