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This is an archive article published on January 15, 2011

Abhishek invited for Florentine’s ‘shoes for star’ project

Abhishek Bachchan has become the first Indian male celebrity to receive the Tramezza shoes.

Bollywood actor Abhishek Bachchan has become the first Indian male celebrity to receive the made-to-order Tramezza shoes from an well known Italian luxury brand.

Abhishek left for Florence yesterday to be at Palazzo Spini Feroni,Salvatore Ferragamo’s historic Florentine headquarters as part of the label’s ‘Shoes for a Star’ project.

The 34-year-old actor has been invited to Palazzo Spini Feroni for a welcome lunch with the Ferragamo family,followed by a personalised tour of the Salvatore Ferragamo Museum,Abhishek’s spokesperson said here.

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In the course of his visit,the ‘Guru’ star will experience the rich heritage of Ferragamo and its shoemaking as he interacts with expert shoemakers who will measure his feet for wooden lasts,an essential part of the Ferragamo shoemaking process.

He will also meet Ferragamo’s renowned shoe designers who will create a customised shoe for Abhishek.

The made-to-order Tramezza is a personalised,handmade men’s shoe featuring a stitched welting construction,the ultimate shoe crafting technique with the customer selecting the materials,colours and styles.

Abhishek will also be among the elite front-row guests to preview the Salvatore Ferragamo Autumn Winter 2011 Men’s collection during Milan Fashion Week tomorrow.

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Creative Designer Massimiliano Giornetti will meet Abhishek backstage and the two will discuss fashion trends and seasonal highlights,the actor’s spokesperson said.

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