Vasan Bala takes responsibility for Alia Bhatt’s Jigra box office failure: ‘Something people didn’t buy’

Alia Bhatt’s latest film Jigra, which marked the actor’s lowest opening to date, isn’t faring well at the box office. In a recent interaction, the film’s director, Vasan Bala, took responsibility for its underperformance. He acknowledged that Alia is one of the most sought-after actors in the industry, with everyone vying to sign her for their projects, and she chose to dedicate her time and energy to Jigra.

In a conversation with Fever FM, Vasan admitted that something about the film didn’t connect with the audience, which led to its disappointing performance. He said, “So it is my responsibility to deliver box office because we are in the business of filmmaking also. So which is why I need to analyze. Kuch toh hua hai na (Something has happened, right)? Something has happened where people have stayed away, something that they have not bought, something that they didn’t feel the need to come to the theater. If at all any other actor decides to give their time, his or her, then you know, make it worth it.”

In an earlier interview with The Hollywood Reporter, Vasan Bala shared that he felt he had let both Alia Bhatt and Karan Johar down. He said, “I do feel it. I feel it majorly. I mean, they (Karan Johar and Alia) are supremely supportive, and there is no ounce of letting me feel like this. It is something that I have to grapple with.”

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Besides playing the lead role, Alia Bhatt also co-produced Jigra with Karan Johar. The film features Vedang Raina in a pivotal role. It has collected Rs 27.2 crore within ten days of its release.