Shah Rukh Khan is leaving no stone unturned in making the tickets of his upcoming movie 'Dilwale' sell on a grand scale. After Salman Khan's 'Prem Ratan Dhan Payo', which came up with the idea of advance booking five days prior to the big release, it is now Shah Rukh Khan who is following his 'Bigg Boss' buddy's footsteps. Since, this week will witness a major clash at the box office with SRK, Kajol starrer 'Dilwale' and Ranveer Singh, Deepika Padukone's 'Bajirao Mastani', marketing strategies seem to have gone a step higher than what it used to be earlier. (Read: Shah Rukh Khan on Dilwale boycott: Inshallah, sab kuch acha hoga hamari film ke saath) Shah Rukh Khan shared the link of site where people could book their advance tickets for the film on twitter and wrote, "#DilwaleAdvanceBooking is live now, get ur ticket to fun, entertainment, love and happiness. Merry XMas." (Also read: Bajirao Mastani is niche and historical in genre: Shah Rukh Khan) #DilwaleAdvanceBooking is live now, get ur ticket to fun, entertainment, love and happiness. Merry XMas — Shah Rukh Khan (@iamsrk) December 14, 2015 The box office king sure knows how to improvise the marketing tactics in all cases, thanks to decades of experience he holds in the industry. The SRK-Kajol pairing will return to big screen after a gap of five years, thus making the film a hit among their fans already. Young actors Varun Dhawan and Kriti Sanon also seem to have spiced up the film with a romance and drama. (PHOTOS: SRK, Kajol, Kriti, Varun celebrate 'Dilwale' music success) Rohit Shetty has added all elements to his film including action, drama, romance and comedy. Dilwale will hit screens this Friday (November 18) along with Sanjay Leela Bhansali's 'Bajirao Mastani' starring Deepika Padukone and Ranveer Singh.
