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Priyamani explains how Bollywood, South film industries are different: ‘Everyone does everything in South’
Priyamani opens up about the role of casting directors in Bollywood and also says there is a difference between the way casting and shooting are done in the Hindi films and South entertainment industries.

In her two-decade-long career, Priyamani made her acting debut with the 2003 Telugu film Evare Atagaadu, and has worked in several languages, including Kannada, Tamil, Hindi and Malayalam. The actor, who seamlessly switches between Hindi and films made in South Indian languages, says there are a few visible differences between the two industries. The 39-year-old, who is promoting her Maidaan, starring Ajay Devgn, in an interview with Bollywood Bubble, said, “The shoot and casting process both are different. In Hindi films, the casting directors call you and once you have said, they fix a meeting with the filmmakers unlike in the South where you get a direct call either from the producer or the director or project manager. In the Hindi film industry, the casting directors take creative calls unlike in the South.”
Priyamani said the complete demarcation between departments working on the sets of a Hindi film has also taken her by surprise. “In Bollywood, one department doesn’t get involved in the other vertical’s job whereas in the South, everyone is doing everything to finish the work faster. There is no concept of a dedicated costume assistant in the South irrespective of the budget,” she shared.
She shares that if she ever needs to fix her dress in a scene, her staff is always available to do that unlike in Bollywood, where hair and makeup assistants do the job. “There are a lot of men who are working on the sets in the costume and makeup departments in the South and respect them for the work they do. Back in 2002, when I started working, leaving the heroine everyone on the set was a male as they helped fix our sarees and makeup now things are changing and you can see women entering the space,” shared Priyamani, who shared the screen space with Shah Rukh in Jawan and Chennai.


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