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AI & ML roles observe surge in August hiring by 54%: Report

Banking & financial services experienced an 11 per cent decline, while telecom/ISP saw a 13 per cent drop. The auto sector also registered a 3 per cent decrease

White-collar hiring up 3 pc in Aug; non-IT, AI-ML roles drive growth

White-collar jobs typically refer to professional, managerial, or administrative roles, often requiring specialised skills and higher education. (Image: AI Generated\ Sora)

There has been a surge in hiring for Artificial Intelligence (AI) and Machine Learning (ML) roles. The increase in demand witnessed a 54 per cent surge in hiring, indicating a strong demand for specialised talent in emerging technologies, reports the latest Naukri JobSpeak report. In contrast, the IT and software services sector saw a 6 per cent decline in overall hiring; however, IT unicorns bucked this trend, recording a 10 per cent growth in hiring.

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These numbers overall have made white collar professions like managerial or administrative roles often require specialised skills and higher education, saw a modest 3 per cent year-on-year (YoY) growth in hiring in August 2025, states the report.

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Hiring trends showed a strong upswing in several sectors, with insurance leading the charge at a 24% increase, followed closely by hospitality (22%) and real estate (18%). Positive momentum was also seen in BPO/ITES (17%), education (16%), oil & gas power (7%), retail (3%), and FMCG (2%).

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In contrast, banking and financial services faced an 11% decline, telecom/ISP dropped by 13%, and the auto sector saw a modest 3% dip. Fresher recruitment (0–3 years experience) rose by 7%, driven primarily by demand in non-IT industries like hospitality, real estate, and education. Among metro cities, Hyderabad stood out with a 10% overall growth in hiring and an impressive 45% spike in unicorn-related recruitment activity.

“In August, two trends stand out. One being that non-IT sectors continue to anchor job-market growth, a pattern visible over recent months. The other, interestingly, is Hyderabad’s emergence as a hotbed of startup hiring, making it the leading metro in terms of overall job growth,” Pawan Goyal, Chief Business Officer at Naukri, said to news agency PTI.

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