‘Save Babita Save’ to ‘Madhavi’s Pickle Farms’: 11 new games based on Tarak Mehta ka Oolta Chashma announced

He shared that more similar games such as Hungry Goli, Gada Electronics, TMKOC Ludo, Save Babita Save, and Madhavi’s Pickle Farm will be launched this year with the aim to captivate a global audience beyond the existing fan base.

In addition, Neela MediaTech, which is also an animation arm of TMKOC, has 8 million subscribers on its YouTube channel where school kids watch Animation Rhymes with the cartoon characters of the show.

Modi said that these rhymes are very popular among Indian kids as they witness 2 crore views daily. “Currently, these animations are available in six different regional languages from Marathi, Gujarati to Punjabi and Bhojpuri. Our aim is to maintain the connection between children and their mother languages,” he said.

He further added that more regional languages such as Tamil, Kannada, and Haryanvi will be launched this year along with foreign languages including German, Spanish, French, and Portuguese to be launched next year.

The firm will also be prepared to launch the immersive game, Gokuldham Premier League (GPL), where people can experience being the characters from the show.

The gaming show was jointly organised by the Confederation of Indian Industry and the Indian Digital Gaming Society (IDGS) and witnessed the participation of various influencers and gamers, along with interactive sessions on its inaugural day.

Rajan Navani, President of the Indian Digital Gaming Society (IDGS) and Founder of JetSynthesys Pvt. Ltd., while discussing esports and technologies, mentioned that India is moving towards real-time digital infrastructure, where 5G and 6G are improving the landscape. He emphasised that the gaming world is inclusive, where people with disabilities cannot be excluded.

“We have about 1.5 crore people who play our game for an hour every week. From them, we selected the 200,000 best players, then further filtering, we chose 50 and formed 8 teams,” he said while sharing his experience about the tournament.

“We eventually discovered that one of them was in a wheelchair, and another had only one eye. Thus, it is the most inclusive sport we have because the skills required are quite different. Now, a person who is sitting in a wheelchair may not be able to play soccer but could become an Olympic medalist in our game,” Navani added.