Wine makers and drinkers raise a toast to the spurt of wine events in the city to mark the beginning of the harvest season
On January 21,musician Karsh Kale headlined the York Live Festival. Last weekend UKs Nitin Sawhney performed for the first time in India at the two-day Sula Wine Fest. Nasik welcomed the harvest season in style. In Pune,the last one month has seen a rise in pre-plated wine dinners,wine tasting sessions,wine fests and what not. As the wine-making process begins for this year,wine makers,sommeliers and wine aficionados join hands to promote the business of wine,the culture of wine drinking and the knowledge of the deep reds,gold whites and delicious sparkling ones.
Today,boutique winery – Vallonne Vineyard along with Malaka Spice will highlight the fun side of wine drinking at the restaurant. This is the second such wine fest. Pune is a growing market and we see a huge potential. In fact,since we launched here last year,weve made a quantum jump almost 120 per cent, says founder of Vallonne Vineyard,Shailendra Pai. The event which heralds the harvest season is aimed at promoting wine in a non-traditional manner. No serious commentary on grapes or soil or seasons,and no restrictions on pairings. Praful Chandawarkar,owner,Malaka Spice,says,Promote it as fun and people will come. Good wines,good food,grape stomping thats what its about. Its also to do away with the elitist tag that��s usually attached to wines. We have a wafer-thin margin as we get wineries to pass on subsidies to people. Its a way of getting wine into peoples thought processes. And,it has worked.
Such events create a brand name. If you like a wine,you are going to remember it. You may not distinguish its subtle flavours but you understand that you like it. As Michele Shah,wine critic and consultant to the Italian wine trade,aptly said on her visit to the city,Its like sowing the seeds of what will grow later. Sommelier Nikhil Agarwal and director of Mumbai-based All Things Nice which organised the York Live Festival,says,The aim of such festivals is three-fold promote Nasik,create a wine culture and celebrate the harvest season. The fact that we had 650 people from Mumbai and Pune proves that this is working. It creates a buzz and a promise of business for the wineries. This period is also more like saying thank-you to the wine year that was and Happy New Year to the one ahead, says Agarwal.