Cupcake of Life

Cupcakes were invented around the 1900s and gained recognition by the 1950s,but have never been more famous than they are now. With packed bakeries across the world,TV shows devoted exclusively to cupcake baking like the Food Network’s Cupcake Wars,and best-selling books,example Martha Stewart’s Cupcakes ,a whole new meaning has been acquired by the phrase,’selling like hot cakes’. Such a craze can’t be credited solely to great taste though. “It’s a perfect blend of ingenuity and taste. Every time you look at a cupcake,you can’t help but smile,they are just so cute!” says Virginia D’souza,a home-maker.

The best part is that it isn’t just bakeries or patisseries that are creating these delightful treats,people are making cupcakes at home and marketing them too. Sisters Rukmini and Gauri Pillai started selling cupcakes recently,and to them,this is more than just business. “In the beginning,making cupcakes was simply something we used to do together with our mom. Lives just get so hectic nowadays; I’m a lawyer and my sister is pursuing her third year of law as well. So this sort of became a bonding activity,” says Gauri. Once they started churning out great cupcakes,their friends began pestering them to start marketing their creations under the name Cupcake Mania. “Cupcake Mania is doing quite well,people of all ages seem to love our cupcakes,” says Gauri.