Call For A Win

City-based Hindi rock band Ashwamedh is making waves internationally.

City-based Hindi rock band Ashwamedh is making waves internationally. It was recently nominated for the Best Rock Song category (South Asia) for its song Aelaan at the Indiego Music Awards,2011,the finals of which will be held in Malaysia. Yudi,the lead vocalist of the band has also been nominated in the Best Rock Vocalist (South Asia) category. Indiego Music Awards,an initiative of Bitemymusic,is the first South Asian award to honour young talent in several musicalgenres. Ashwamedh is competing with heavyweights like Qayaas and Sifar from Pakistan and Breath Space from Sri Lanka. Penned in the backdrop of the terrorist attacks in Mumbai,Aelaan ‘declares a war against the social system’. Through Aelaan,we have tried to reach out to the youth of the country and bring a change in the social system, says Yudi. Aelaan was also aired on the Jaago Mumbai FM during its campaign for the cause of India Against Corruption. We support Anna Hazare and his endeavours and tried doing our bit in helping him out, says Nitin,the drummer. Yudi feels that the bond that the members share with each other makes Ashwamedh what it is today. This positive atmosphere also helps them make good music. It was never difficult for us to add rock tunes to Hindi lyrics because music has no language, adds Prasun Choudhury,the rhythm guitarist.

Mall Call

On Friday,November 5,Hypercity was launched in Kumar Pacific Mall at Swargate. Hypercity Pune spreads over an area of 50,000 sq ft and stocks up on over 40,000 products across categories such as fresh produce,food,grocery,electronics,home,sports,toys,stationery,apparel and footwear. In the pipeline are plans to start gold and diamond jewellery outlets,a spa and salon,and also a winery. The launch event was attended by Hypercity Retail (India) COO,Simon Hooper. Also present was the cast of Marathi film Matter – Minal Ghorpade,Megha Dhade,Yogini Chowk,Sushant Shelar,Poonam Shinde,Santosh Juvekar,director Satish Motling and music director,Abhijit Kotwarkar.

In Good Time

Models walked the ramp at Inorbit Mall,Nagar Road,on Wednesday evening for the launch of the new Fastrack store. Choreographed by Sandeep Dharma,the show had two sequences wherein the models showcased Fastrack accessories – bags,sunglasses and watches. The event was quite a treat for shoppers as they could avail of a 15 per cent discount. The brand has a target of setting up 150 stores in the country by March 2012,said Hemal Panchamia, manager- retail marketing and operations,Fastrack. A launch of new products – helmets and shoes – is also on the agenda.

The Techno Groove

The Sunset party at Stone Water Grill today will have Israeli DJ Zombi dishing out some progressive techno tunes. The event will kick off at 5 pm and go on till 11 pm. DJ Zombi’s first compilation ‘Inspirazzia’ in 2004 was followed up by his second CD release ‘Subway Disco Stories’ in 2005. His career graph shot up when he released two CD compilations in 2007 with different labels – Blue Tunes and Plusquam. He regularly performs in Europe and Latin America. As part of his Indian tour,he will play at Kolkata and Bengaluru after Pune.

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