MS Dhoni might be off-limits but heres the consolation prize: Dhoni key chains and bags that are now available in the market You know the rather irksome problem of items going out of style almost as soon you step out of your house to purchase them? We attribute it to a global epidemic called the ever-shortening-shelf-life-of-trends-aritis. Heres the solution to your dilemma: Buy the one thing that,in the Indian lexicon,means permanently trendy. Yep,you guessed it. Cricket. And no. We werent the first to hit upon this goldmine of an idea. Unfortunately,actor Dino Morea and sales professional Malay Parekh got there first with their company Cool Maal Merchandising Private Limited launching official M S Dhoni merchandise. So heres your chance to own a little piece of the cricket captain in the form of a Dhoni bag or a lunch box or a magic mug. The items are mostly aimed at children or my tiny little fans as Dhoni calls them. According to Morea,theyre the perfect tools for parents to bribe their children. Parents can always promise children a Dhoni bag provided they get a 90 per cent in all subjects. That comes as news to Dhoni. Oh well. In that case,Id have never gotten a Dhoni bag, laughs the soft-spoken cricketer who,however,goes on to say that he was a very disciplined child who never pestered his parents for anything. And considering the cool maal that hes endorsing,how does he manage to never lose his cool during heated matches and tense moments? Its not rocket science. If the captain starts throwing tantrums,how would it affect the performance of the players? he says flashing that uber-cool smile of his which,ironically,sends the mercury jerking skyward among a certain segment of the population in the room. Which brings us to the very pertinent issue of the merchandise being meant mostly for children and not women. Women are too particular and specific in their likes and dislikes, is the captains rather shoddy excuse. Heres news for you Dhoni. Where youre concerned,well take what we can get.
